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Why you should get customer feedback

    Small town guy runs a bed & breakfast and one day there’s suddenly a new hotel being developed in town – which is conveniently owned by a lovely lady… I think we’ve all seen this Hallmark channel movie.

    The entrance of a new competitor is usually when most business owners discover just how much (or how little) attention they’ve paid to the needs of their customers. Consistently getting customer feedback is a great way to keep your competitive edge.